In recent years, digital is becoming increasingly popular in Italy and social networks in particular are increasingly used: in Italy there are 35 million people active on social networks (Data source: Digital 2020 report produced every year by the agency We Are Social in collaboration with Hootsuite).
Faced with these data it is clear how fundamental it is for a company, large or small and in any sector it operates, to communicate with its audience using social media. Social media helps you create interaction with your followers, build your community, improve sales, listen and monitor your online reputation.
Social networks are also increasingly used in the wine industry. However, there is still a certain resistance and tendency to improvisation.
It's true that online you can't taste a wine, taste it, smell it and above all you can't experience the magical atmosphere of a winery or a vineyard, but you can do a lot in terms of communication and storytelling at low cost.
Social networks offer you many creative tools to virtually open your winery, transmit its atmosphere and convey the values of your company.
- How to use them?
- Which social networks are the most suitable for your company?
- How to include them in your communication strategy?
- What to say about social media?
We will try to answer these and other questions during the webinar scheduled for Wednesday 29 April.
We will bring concrete cases of companies that, although small or little known, have managed to be successful through the strategic and synergistic use of social media.
We will do it in the company of Elena Stafano, Digital Communication Specialist, Socal Media Manager and Blogger, author of the blog Milanosguardinediti. Elena helps small and medium companies to communicate through the use of social networks and the web accompanying them in all phases, from strategic to operational. Curious and passionate about social media, she is constantly updated by following courses and training events. travel, wine and good food are her main passions.
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Event duration: 1 hour and a half
Spoken languages: Italian